Two Most Overlooked SEO strategies
The SEO industryis in a continuing state of change based on Google’s algorithms, but that does not mean that you need to make over your whole strategy every time a new up-date rolls out. Instead, make use of the following strategies to implement the simplified SEO program that can stand the test of time, regardless of what changes the search engines make.
Concentrate less on keyword research and planning
SEO puts heavy focus on keyword research and paid keywords, requiring webmasters to spend hours calculating anticipated search volume based on competitiveness. Not only does this take a long hours, it can become a far less viable strategy as Google restricts the quantity of keyword data in the posts.
Instead of wasting a lot of time chasing data that isn’t easily accessible, simply focus your research by brainstorming a list of the actual keywords you believe your customers are likely to search for and building content material around these phrases. Look at your stats after a month and then either add much more content for phrases which are performing well or redouble your efforts on a new group of potential search queries.
Utilize SEO tools effectively.
Even though fields such as page or Meta descriptions don’t have the SEO impact they used to do in the past, it is still worth including all of them from a usability perspective. In case you write an extra-compelling Meta description that displays in your job search results listing and causes users to click through to your website, this is a win for your site when it comes to both overall performance and optimizing the site.
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